FUNNY SPORTS QUOTES \ Source: bizofbaseball.com

 

 MOST EFFECTIVE PROMOTIONS IN MINOR LEAGUE BASEBALL, 2007:

 

Plan B. Branding, a group that researches promotion activities in sports, recently released the results of their 2007 Minor League Baseball promotions study.

Below are the results of their study titled, The State of Promotions Report: 2008

MOST EFFECTIVE PROMOTIONS 

Last season Minor League Baseball's 160 affiliated clubs sponsored more than 5,530* events, promotions, giveaways, and appearances to attract more than 42 million guests.

The following data ranks those promotions that were most effective in increasing attendance over the participating teams' average season attendance.

	Promotion	Average Attendance Increase	% Increase Over Avg	Freq.	2006 Rank
1.	Famous Chicken Appearance	1,829	26%	12	3
2.	Fireworks	1,780	38%	796	1
3.	Sleepover	1,407	13%	17	10
4.	Gym Bag Giveaway	1,352	25%	12	9
5.	Buyout	1,200	76%	27	-
6.	Used Car Giveaway	1,161	28%	11	-
7.	Reggy Appearance	1,108	25%	11	-
8.	Zooperstars! Appearance	1,054	24%	98	4
9.	Bobblehead Giveaway	1,016	8%	112	16
10.	Little League/Youth Baseball Day	847	7%	16	-
11.	Reading Club	846	4%	23	-
12.	BirdZerk! Appearance	797	14%	54	17
13.	Backpack Giveaway	778	4%	25	-
14.	Fleece Blanket Giveaway	745	18%	10	-
15.	T-shirt Giveaway	743	9%	75	-
16.	Fan Apprecation	714	23%	36	12
17.	Beach/Tropical Day	668	10%	12	-
18.	Military Appreciation Day	629	12%	23	-
19.	Faith Day	579	10%	38	-
20.	Myron Noodleman Appearance	576	10%	21	19

Promotions must have appeared at least ten times to be included.

BEST BANG FOR YOUR BUCK

	Promotion	Cost Per Fan	Average Attendance Increase	% Increase Over Average	Frequency
1.	BirdZerk! Appearance	$0.01	797	14%	54
2.	Zooperstars! Appearance	$0.02	1,054	24%	98
3.	Bat Giveaway	$0.04	462	19%	15
4.	Figurine Giveaway	$0.05	201	5%	21
5.	Fireworks	$0.06	1,780	38%	796
6.	Magnet Schedule Giveaway	$0.07	504	4%	54
7.	Gym Bag Giveaway	$0.07	1,352	25%	12
8.	Jersey Giveaway	$0.08	124	7%	42
9.	Baseball Giveaway	$0.08	264	14%	32
10.	Mug Giveaway	$0.09	521	17%	12
11.	Backpack Giveaway	$0.10	778	4%	25
12.	Cap Giveaway	$0.16	574	3%	82
13.	T-shirt Giveaway	$0.17	743	9%	75
14.	Bobblehead Giveaway	$0.22	1,016	8%	112
15.	Famous Chicken Appearance	$0.22	1,829	26%	12

Promotions must have appeared at least ten times to be included.

UP AND COMING PROMOTIONS 

Promotion	Average Attendance Increase	% Increase Over Average	Frequency
Koozies Giveaway	1,747	8%	6
Jersey Auction	1,712	23%	8
Lunch Box Giveaway	1,428	9%	6
Jimmy Buffet Tribute	1,410	17%	9
Skyy Dogs USA	1,366	23%	6

*Promotional data was reported by 105 of 159 affiliated Minor League clubs. Attendance data provided by SportsTicker.

 Source: Plan B. Branding

 

---

Start the year off right. Easy ways to stay in shape in the new year.