Image: post-gazette.com.
SPORTS HUMOR \ FANATICISM
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Related topics: Sports psychology. Winners, Losers
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Basking in Glory and Cutting off Failure
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Excerpt from the reporting website:
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Why is it that the day after a "big win" everyone pulls out their old sweatshirts and tee shirts, that haven’t been worn since the team last won a game two years ago, and proudly displays their school colors or team logos?
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Or right after a team wins a championship the sales of their products sky rocket until another team wins the next year?
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This phenomena has been labeled by social psychologists as BIRGing and CORFing.
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BIRGing is an arconym for Basking in Reflected Glory and CORFing means Cutting Off Reflected Failure.
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One of the most influential studies of this phenomena was done by Cialdini et al. in 1976. et al.
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It provided the support for BIRGing by conducting a study that showed how undergraduate students at six different universities were more likely to wear their university affiliated apparel the Monday morning after a victorious football weekend.
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They also found that the college students were more likely to use the pronoun "we" after a successful athletic weekend than if their team had lost. The students sought to have the success of the team linked to themselves by wearing school identifying clothing.
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Click here to view ===> REPLECTED GLORY \ REFLECTED FAILURE
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So now we know the why of:
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THE TERRIBLE TOWEL, MARCH MADNESS, RED SOX NATION, CELTIC PRIDE, etc.
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Ed.'s note:
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CUBS NATION, hang in there!!!
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