Image: post-gazette.com.
SPORTS HUMOR \ FANATICISM
.
Related topics: Sports psychology. Winners, Losers
.
Basking in Glory and Cutting off Failure
.
Excerpt from the reporting website:
.
Why is it that the day after a "big win" everyone pulls out their old sweatshirts and tee shirts, that haven’t been worn since the team last won a game two years ago, and proudly displays their school colors or team logos?
.
Or right after a team wins a championship the sales of their products sky rocket until another team wins the next year?
.
This phenomena has been labeled by social psychologists as BIRGing and CORFing.
.
BIRGing is an arconym for Basking in Reflected Glory and CORFing means Cutting Off Reflected Failure.
.
One of the most influential studies of this phenomena was done by Cialdini et al. in 1976. et al.
.
It provided the support for BIRGing by conducting a study that showed how undergraduate students at six different universities were more likely to wear their university affiliated apparel the Monday morning after a victorious football weekend.
.
They also found that the college students were more likely to use the pronoun "we" after a successful athletic weekend than if their team had lost. The students sought to have the success of the team linked to themselves by wearing school identifying clothing.
.
------
.
Click here to view ===> REPLECTED GLORY \ REFLECTED FAILURE
.
-------
.
So now we know the why of:
.
THE TERRIBLE TOWEL, MARCH MADNESS, RED SOX NATION, CELTIC PRIDE, etc.
.
Ed.'s note:
.
CUBS NATION, hang in there!!!
.
========================
